GeCADA represents Georgia's licensed eCommerce auto dealers — legitimate businesses facing discriminatory legislation that would strip their rights while leaving traditional dealers untouched.
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Georgia's eCommerce auto dealers hold the same state-issued license as lot-based dealerships. They pass the same background checks, meet the same bonding requirements, and pay the same fees.
Yet proposed legislation seeks to restrict what eCommerce dealers can do with that license — creating a two-tier system where your business model, not your license, determines your rights.
GeCADA exists to fight that. We advocate for equal treatment under the law, educate legislators about legitimate eCommerce dealer operations, and give thousands of small businesses a unified voice at the Capitol.
Direct representation at the Georgia Capitol, monitoring committee activity, and coordinating member outreach to legislators.
Helping lawmakers understand the difference between legitimate eCommerce models and the bad actors they're actually trying to target.
Tracking proposed regulations, alerting members to threats, and organizing collective response to discriminatory proposals.
"Rather than targeting the fraud they claim to be fighting, these proposals would strip rights from thousands of law-abiding businesses simply because they operate online."
— GeCADA Position StatementProposals would prevent eCommerce dealers from using dealer tags — a privilege traditional lot-based dealers would keep — despite holding identical licenses.
eCommerce dealers — and other office-based models like wholesale, export, and car finder services — are being lumped in with fraudulent activities by lawmakers who don't understand the industry.
Proposals to move used car dealer licensing to the Department of Revenue could bring additional restrictions driven by bias against non-lot-based models.
Lawmakers conflate "eCommerce" with temporary operating permit abuse and other scams — tarring legitimate businesses with problems they didn't create.
In 2025, HB 551 was introduced as a legitimate bill to crack down on fraud in the auto dealer industry. At the last minute, a poison pill amendment was added — a 250 square foot place-of-business requirement designed to shut down every small dealer office in the state. The authors intended it to end eCommerce dealing in Georgia entirely.
GeCADA fought back. Working with the Board of Used Motor Vehicles, the Attorney General's office, and the Governor's office, we demonstrated that the amendment as intended violated equal rights protections under the law. Facing a prolonged legal battle that GeCADA was fully prepared to wage, regulators established a reasonable 250 square foot standard that kept eCommerce dealers in business.
We won the battle. But the war continues in 2026 — the same forces behind that poison pill are now pursuing new measures to put eCommerce dealers out of business or severely restrict the tools you need to operate.
Had GeCADA not intervened, the poison pill amendment in HB 551 would have forced every eCommerce dealer in Georgia to close by this date. Thousands of licensed, law-abiding businesses would have been wiped out — not for fraud, but for operating from an office instead of a lot.
The fight didn't end with HB 551. GeCADA has committed more than $250,000 this year alone to defend the eCommerce dealer model — funding top-tier legal counsel, legislative luncheons, private meetings with senior members of the Georgia House and Senate, and a sustained lobbying presence at the Capitol.
The proponents of the 2025 poison pill haven't stopped. In 2026, they're pursuing new legislative measures aimed at eliminating eCommerce dealers or severely restricting dealer tags, business operations, and the tools you rely on every day. GeCADA is the only thing standing between your license and their agenda.
GeCADA hosts legislative luncheons, conducts private meetings with high-level House Representatives and Senators, and maintains ongoing relationships at the Capitol. This isn't a one-session effort — it's a comprehensive, long-term strategy to ensure the continued viability of your business model.
Nearly 20 years in the auto industry, with experience ranging from eCommerce operations to five-car lots to 100-car dealerships. Holds both a Used Auto Dealer license and a Rebuilder license, and has been sanctioned to teach pre-licensing and continuing education courses through E-Learning Concepts since 2016.
One of the top attorneys in Georgia. Served as Chief Legal Counsel to Secretary of State Brian Kemp, including matters involving the Motor Vehicle Dealer Board. Legal Counsel for the Office of the Governor from 2019 to 2024.
A seasoned former Georgia legislator with deep relationships on both sides of the aisle. Maintains GeCADA's day-to-day presence at the Capitol and ensures eCommerce dealer interests are represented in every conversation that matters.
The vast majority of GeCADA members are eCommerce dealers — licensed auto dealers who operate from an office, not a lot, with the internet as their primary marketing channel. They handle everything a traditional dealership does: sourcing vehicles, managing financing, processing titles, and coordinating delivery. Think Carvana, but independently owned and operated at a smaller scale. They've sometimes been called "auto brokers," but that label doesn't capture what they actually do — these are full-service dealers whose only real difference is that they don't need a parking lot to serve their customers.
Buy and sell vehicles between licensed dealers at auction and through direct trade. Inventory moves dealer-to-dealer with no consumer lot needed.
Source vehicles domestically for international buyers. Cars ship directly from auction to port — a lot would serve no business purpose.
Licensed dealers who find specific vehicles for buyers who already know what they want. The customer comes first, then the car — not the other way around.
Real-time updates on bills and committee activity that could impact your business.
Organized advocacy that carries the weight of thousands of licensed dealers.
Connect with fellow eCommerce dealers across Georgia who share your challenges.
Organizational membership — your business joins, not just you.